Seth Godin – Pick Yourself – Live in Tribeca
I attended Seth Godin’s, Pick Yourself – Live in Tribeca, event in New York on May 16th as referenced in my previous Pick Yourself post. People from all over the world came together this day to hear Seth Godin speak, in addition to asking whatever question they wanted to ask him (He was exceptional at finding the root of every question that someone asked that was personal to their business, lives, or circumstance). Over the past two years, I’ve become a fan of Seth’s blog, as well as, several of his books like Purple Cow and Tribes. So it was quite the experience to hear him in person and get to take in some of his knowledge as he answered countless questions from the audience.
Seth’s philosophy is rooted in the belief that the industrial age is completely finished. For decades, companies used to simply spend a ton of money on advertising, get the word out every morning, and that was all that was needed for successful marketing. Things don’t work that way anymore. To get noticed these days, it’s about creating stories that stick with people for a very long time. It’s about Picking Yourself. I couldn’t help but leave this event inspired, and I wanted to leave you with several of those inspirational points that Seth made throughout the day. Feel free to tweet, share to Facebook, and pass on any of these good words:
1. Marketing used to be… get up in the morning and get the word out.
2. Marketing now is about connecting. Finding a way to get customers talking/marketing to each other.
3. Give customers access to stories that resonate, that are true.
4. What story am I prepared to live? Is it worth getting arrested for?
5. Simply and cleanly tell us why you’re worth picking.
6. Who do I want to love this? I accept the fact that some people will hate it. And everyone else won’t care.
7. Challenge world views.
8. Given the choice, hire the customers whose world views align with your offering.
9. Build your tribe one person at a time.
10. Creating demand is really hard. Reminding people they are thirsty is much easier than trying to convince them they’re thirsty.
11. Make sure it’s worth talking about.